Is Your Web Site Too Hard?

Sign 1: High Bounce Rate

If most visitors leave after one page, your landing page isn't delivering what they expected. Fix: ensure every landing page has clear, visible links to relevant content.

Sign 2: Low Time on Site

Less than 30 seconds means visitors can't find what they need fast enough. Fix: improve layout, add internal links, ensure headings accurately describe content.

Sign 3: Nobody Fills Your Contact Form

Too many fields or confusing labels. Fix: reduce to bare minimum fields, add a clear call-to-action button.

Sign 4: Looks Broken on Mobile

Over 50% of traffic is mobile. Fix: use responsive CSS, test on actual mobile devices. See Web Usability: The Basics.

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